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HOW TO STAY FOCUSSED AND BUILD
YOUR BUSINESS
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by: Matt Bacak
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You have
a detailed business plan, which showed the overall intent of your
company. You presented the business plan to your bank before start-up
and they submitted funding in the amount that you both deemed
acceptable. The original business plan contained the basis of the
procedures that will help you stay focussed while the company grows.
Let's examine some of these processes that you will use to give your
business the focus it needs to grow and succeed.
1. A marketing plan. If sales are a part of your operation (and it
seems that some form of selling is always a big part of every company),
then, you will need to have your sales group focussed on a marketing
plan. Short term and longer-term analysis should be a part of this
planning and will likely contain an analysis of your competition,
market potential and sales projections. Be careful not to fall into the
trap of letting “the business take care of itself”, stay
focussed at all times and be sure your managers are tuned into this
market monitoring regularly, nothing is more defeating to the general
manager/owner than to be told by a sales manager…I didn't see
that coming! YIKES!
2. Accounting procedures. If sales are important, then the need to stay
focussed on receiving the proceeds from sales is equally important.
Accounts payable, expenses and accounts receivable need to have fixed
procedures in place to allow money to flow freely through the company
coffers. Focussing on these procedures at regular weekly and monthly
meetings will put the accounting and marketing groups on the same path.
A rift between marketing and accounting is a common bureaucratic
occurrence; so don't be surprised if one point you hear from someone
from sales state, “We make the money here, how come I have to
live by their rules?” Getting these two operations to stay
focussed on a bottom line results oriented approach is a regular part
of an owner's job description.
3. Human resources. If you have ever worked for a manager, who
considered his employees as expenses rather than assets, then you will
be familiar with the need for managers to stay focussed on human
resources within the company. A manager who is fixated on staff
reduction regardless of their accomplishments will create an atmosphere
of fear. Certainly, no one wants to be grossly over-staffed, but a good
owner/manager will focus on keeping adequate employee base numbers, and
ensure continuing training, safety programs and top of the line
employee benefits. It's your campground, why not have “happy
campers?”
4. Selling your business. This does not mean selling in the true
literal sense. It means focusing on being sure your company image is
one that is the envy of your competitors and is known in the business
world as a first class operation. You can do this by having key
managers attending industry conferences. Be clear and tell them that
their focus at these seminars is to network, thoroughly gathering as
much new information that they can. They should also 'sell' other
attendees on the importance and efficiency of their company in the
industry. Upon their return, have follow-up meetings with these
managers where they will report in detail on what they have learned.
Managers attending conventions and seminars should take opportunities
to enjoy themselves, nevertheless, they will be the “face”
of your company, it's wise be sure that they focus on making them
business meetings, and not all “playtime.”
If planning, organizing, staffing, direction and control are five major
factors in managing a company, staying focussed throughout the process,
is paramount!
About the author:
Matt Bacak became "##1 Best Selling Author" in just a few short hours.
Recent Entrepreneur Magazine’s e-Biz radio show host is
turning Authors, Speakers, and Experts into Overnight Success Stories.
Discover The Secrets http://promotingtips.com
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